About Us
The Problem
Over 2.16 million tonnes of denim waste is generated annually
worldwide, contributing a significant portion due to fast fashion trends.
Less than 1% of used clothing is recycled into new garments, most
ending up in landfills or being incinerated, releasing harmful greenhouse
gases.
Denim production is water-intensive, requiring up to 10,000 litres of
water per pair of jeans, adding immense pressure on already stressed
water resources.
The fashion industry is responsible for 10% of global carbon
emissions, yet there’s a lack of sustainable and scalable alternatives
accessible to conscious consumers.
There is a growing market of eco-conscious youth, yet limited
availability of trendy, durable, and affordable fashion accessories made
from sustainable materials.
Our Solution: DeNew
To build a future where everyday products support
emotional well-being as much as they support the planet -
redefining sustainable fashion by using upcycled denim as
a medium to foster confidence, community, and conscious
living. DeNew addresses both challenges by integrating
mental well-being with sustainability. By upcycling
discarded denim into purpose-driven products, DeNew
reduces environmental impact while turning everyday
fashion into a tool for confidence-building, self-expression,
and mindful consumption.
Product USPs
1. Sustainable Craftsmanship
Each bag is thoughtfully handcrafted from recycled denim, transforming discarded fabric into something stylish, durable, and eco-friendly. By choosing this product, you’re supporting sustainability while carrying a bag that’s truly one of a kind.
2. Communities
Be part of a supportive community where ideas, experiences, and encouragement are shared. Our product is designed not just for individual growth, but also to foster meaningful connections with like-minded people.
3. Magnetic Whiteboard Keychain
Carry your thoughts, reminders, or doodles anywhere you go. The compact magnetic whiteboard comes attached as a handy keychain, making it easy to jot down quick notes, goals, or affirmations whenever inspiration strikes.
4. Calming Strips
Soothe your senses and manage stress with our textured calming strips. Designed for mindful touch, they help reduce anxiety, improve focus, and bring a sense of calm during busy or overwhelming moments.
5. Positive Affirmations
Stay inspired every day with thoughtfully crafted affirmations. These powerful words serve as gentle reminders of self-belief, resilience, and positivity—keeping you motivated wherever you are.